It’s all about me – personal branding and getting it right

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It’s all about me – personal branding and getting it right

[caption id="attachment_148806" align="aligncenter" width="590" caption="Short-term goals: Updating your LinkedIn profile is something you can do straight away" image_source="Getty Images"][/caption]
Doing an assessment of my personal brand showed it is is poorly positioned, but an Innovation in Strategic Marketing course has helped me discover three things to improve it

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IESE MBA BLOG
Dear Incoming Class of 2018….
I am writing this letter to you just as I have finished packing the past 19 months of my life into two suitcases. And it suddenly dawns upon me: game over. The endless lamenting about cases and jobs,...

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