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Indian School of Business photo 10153666029770677
Siddharth Shekhar Singh, Associate Professor of Marketing at #ISB, comments on Cafe Coffee Day's (CCD) marketing strategy to strengthen its digital presence. Read the views of this #ISBFaculty to know how the popular homegrown-café chain is reinventing itself to fight off growing competition, in The Financial Express: http://goo.gl/OlLcH6
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